The speaker (also designed by McCoy Bespoke), is shaped to look like a little Wren bird. It reflects on nature, life and the environment. Hence the entire packaging is made out of 100% recycled materials. The outer core is made of cardboard and no secondary processes are used to keep the natural look and rustic feel of the material. The flap is held together by a die cut shape of a Wren bird.
Agency: McCoy Bespoke
Designer: Alvin Tham
Project Type: Produced, Commercial Work
Packaging Materials: Recycled Cardboard and Foam