Starting from the agricultural origin, Full-moon Festival (Mid-Autumn festival) is a special occasion that happens in the 16th of August (Lunar calendar), when the weather becomes comfortable, and people is looking for a bumper harvest season. It’s the time for everybody to put aside all the works, the worries and gather together to enjoy a cup of tea with moon-cakes, and watching the beautiful full moon. Until now, Full-moon Festival is still celebrated every year, is still an occasion for family reunion and sharing the most complete moment.
That is why Full-moon Festival is also known as the Gathering Festival in East Asia culture.
Design: Hoa Nguyen (AJ)
Project Type: Concept
Packaging Contents: Mooncake
Packaging Substrate / Materials: Cardboard, paper