The Leica X2 Edition "Fedrigoni" has been produced as a limited series of 25 cameras. It is the first Leica camera clad in a "paper skin" and wrapped in 15 quality designer papers.
The shimmering, pearlescent Fedrigoni paper "Constellation Jade" replaces the traditional leather trim of the camera and becomes a part of the product. This means the paper had to satisfy the incredibly high quality demands that Leica Camera places on its materials: In a 16-stage test process, "Constellation Jade" successfully withstood a barrage of tests, including rapid and slow temperature changes from ?40 to +70 °C, exposure to acetone and 400 wear intervals. The paper achieved outstanding test results for wear and acetone resistance, and is every bit equal in this respect to even the best leather varieties: "The FEDRIGONI paper we used is tailor made for the camera and not only satisfies our high aesthetic demands, but also our uncompromising demands on quality," says Bj?rn Dietzler, Product Manager for Leica Manufacturing, Leica Camera AG. The elaborately produced and refined packaging is reminiscent of a paper sample book, making unpacking the camera a unique brand experience. The standards and pioneering spirit of Fedrigoni's 125-year history of typography and graphic design are brought to life on 16 layers of finest paper. Strict attention is paid to sustainability: Exclusively paper is used – no plastic film is used at all, even for the accessories.
Tailored papers for highest demands:
The most luxurious brands in the world package their products in the finest papers of Fedrigoni. And for good reason: Not only does Fedrigoni offer an extremely diverse range of over 3,000 qualities. More than half of all orders for packaging papers are also individually developed and produced strictly to customer specifications. "With THE PAPER SKIN, we wish to inspire exceptional creativity in our customers, packaging designers and manufacturers, as well as luxury brands. We love every new discussion about tailored papers. As an industrial enterprise, we offer our customers great technological expertise, extensive options for individualization and exceptional flexibility," Marcus Lange, Director of Fedrigoni Deutschland GmbH, expresses.
Packaging enhances the brand experience:
The result is an extraordinary packaging concept for the Leica X2 special edition "The Paper Skin" that satisfies the high demands on quality and product protection in its technical design and highest quality craftsmanship.
Agency: Geometry Global Frankfurt
Creative Director: Felix Dürichen
Type of work: Commercial work
Country: Frankfurt am Main, Germany